User Testing
Ever Wonder How your Citizens Interact With Your Government Website?
Understanding how your organization’s community navigates through your website is critical in creating the most effective site possible. Having a site that that is user-friendly and leads visitors to conversions should be the goal of your municipal website. Today’s citizens want a more active, participatory relationship with their organization’s website and to be able to easy access to the information they are seeking online.
User testing allows you to see how real people navigate your site, while hearing their comments at the same time. This provides insight into how to improve your site by identifying positive and negative aspects of your site, including features on your site that may be confusing to visitors. This service will tell you what is working on your website and what is not from a visitor’s perspective. This can lead to additional functionality or features that may be beneficial to add to your website. It can also lead to simpler navigation that takes some features away. The bottom line is that your website becomes more relevant to your visitors.
We will work with you to design a successful user test from start to finish. As part of our user testing service, our team will:
- Create scenarios and tasks for testers to complete that imitate actions of real users.
- Implement the test to as many testers as needed.
- Review and analyze video results of tester's mouse clicks, movement, and verbal comments.
- Provide recommendations and create an action plan for your website.
You should routinely analyze current visitors and prospective visitors, and what they want to accomplish on your website. This information is vital to ensure that you are designing and writing your website to bring the greatest benefits to the end user: your organization’s community.
Let us help you improve your website's effectiveness quickly and easily by gaining the prospective of real users! Contact Auctori:gov today to learn how we can begin usability testing on your organizaton’s website.
Check out our User-Testing Case Study for the City of Wentzville.