A CMS With Built-in Google Analytics™
Understanding the traffic to your website is essential for creating a successful online marketing strategy as well as a successful and user-friendly website. Tracking visitor traffic to – and through – your website with Google Analytics will allow you to better understand behavior, interactions, and pathways to conversion.
Google Analytics is a free service offered by Google that enables you to actually understand how your web site is performing. Learning the Google Analytics platform and understanding how to create powerful, meaningful reports will allow you to identify the visitors that are currently arriving at your site, recognize additional traffic source opportunities to increase visitors, map out the paths visitors take when navigating through your site and make smarter marketing decisions. By using Auctori, Google Analytics code is automatically placed on every page of your site, so Analytics is in place from the minute your site is launched. Best of all, our CMS embeds important Google Analytics data directly into your dashboard, allowing you to keep an eye on your Analytics data quickly and easily just by logging in.
Google Analytics Setup and Support
And, while Google Analytics is free, it is not always easy to translate reports into actual changes to your site or marketing campaign. That’s why Auctori also offers report setup, training and monitoring of your Analytics account. Make this wealth of information work for you! Whether for your paid search campaigns, organic search or other marketing campaigns; using the Google Analytics tools in Auctori will help you truly understand your marketing dollar return on investment.